Rio de Janeiro is one of the most famous cities in the world. Samba, beach, and beautiful women – in one word, fun. The association is so powerful, that you can find, in different parts of the world, hundreds of brands who were named after or inspired by Rio. The Rio Carnival is the epitome of this state of mind.
And here you have it: in 2016, Rio de Janeiro becomes the host city of the Olympics. It’s a much bigger premiere than you may realize: because it’s the first time the Olympic Games took place in South America. The choice is appropriate: sports are fun too – at least for the hundreds of thousands of spectators.
But laying aside the carnival and the Olympics, which remain two punctual events, it is a city that might have something else hidden in the cupboard. The “skeletons” will be revealed to you in the following lines…
Continue reading Rio de Janeiro – beyond the Carnival and the Olympic Games